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The things we deliberately left out

What defines a children's product is often not what is in it, but what was kept out. No advertising, no streaks, no purchase screen a child ever sees.

The Nori Tales TeamEditorial2 minutes read
A children's book cover in calm colours

Product decisions are usually described through the features that were added. In a product for children, the decisive ones are the things deliberately left out.

No advertising

There is no advertising anywhere in the app. An ad model turns a child's screen time into revenue — it points the product's interest in the opposite direction to the family's. In something used at bedtime, we did not want to carry that contradiction.

No streaks, no required daily check-in

We do not count consecutive days. We do not send a reminder about the evening you missed. These mechanics are built to increase time spent, not to build a habit; with a child, what they actually produce is not a habit but anxiety.

The parent manages the child's profile

Age, interests, the people in the story and narration preferences are managed from the parent's account. A setting a child can change alone is content a child can meet alone.

When we would change our minds

This is not a manifesto, it is where our decisions stand today. If they change we will write it here with the reason — a feature added quietly does not count as not added.

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